Gurtler Industries, Inc. is launching a newly redesigned website on January 22 as part of its ongoing investment in supporting commercial laundry clients, distributors, and industry partners. 

A key feature of the new website is Gurtler’s expanded Technical Blog, which serves as a knowledge resource for commercial laundry professionals seeking practical guidance, industry insight, and expert perspective on laundry operations, chemistry, and service programs.

One featured article, “Choosing a Laundry Chemical Supplier: The 5-Step Buying Process,” written by Steven J. Tinker, Senior Vice President of Research and Development and Marketing, walks laundry operators through the critical questions they should ask when evaluating a chemical supplier. The article examines trust in service representatives, company support, product performance, cost versus value, and implementation planning, offering a structured framework for making informed supplier decisions.

Additional Technical Blog articles explore related topics designed to help commercial laundry operations evaluate programs, improve performance, and better understand how chemical service impacts quality, efficiency, and long-term operational success. 

Beyond the Technical Blog, the new website has been built to better reflect Gurtler’s expertise in laundry chemistry, injection systems, and technical service while making it easier for clients and partners to find information, request support, and connect with Gurtler’s team.

The redesigned site clearly positions Gurtler as a laundry chemical expert serving healthcare, hospitality, industrial, textile rental, and food and beverage laundry operations. Market-specific content and client testimonials reinforce the Gurtler Advantage and demonstrate how the company helps commercial laundries achieve consistent, reliable results.

The site also strengthens Gurtler’s brand story by balancing its global reach with its family-owned heritage. This reinforces the stability, trust, and long-term partnerships that have defined the company for more than forty years.

A modern, clean design and improved structure guide visitors through key information while keeping the focus on Gurtler’s products, services, and markets. Clear calls to action, such as Need a Second Opinion? and Schedule a Consultation make it easy for clients and partners to connect directly with Gurtler’s technical and sales teams.

“This new website reflects how we are investing in the future of Gurtler and the clients we serve,” said Greg Gurtler, President of Gurtler Industries. “The Technical Blog is an important part of that investment. It allows us to share our knowledge, support informed decision-making, and continue building strong, long-term relationships across the commercial laundry industry.”

Gurtler Industries is a leading manufacturer of advanced detergents, specialty chemicals, and injection systems for the commercial laundry industry. From its headquarters and research center in suburban Chicago, Gurtler supports healthcare, hospitality, industrial uniforms, shirt laundries, textile rentals, and food and beverage laundries worldwide. Now in its third generation of family ownership, Gurtler continues its tradition of innovation, service, and partnership.

For more information, contact Gurtler Industries at 1-800-638-7300 or visit www.gurtler.com.